JANE BORNHORST
bornhorst.jane@gmail.com
14608
Locustwood Lane
Silver
Spring, MD 20905
Home:
301.388.0595
Cell: 703.943.6369
EDUCATION
M.A. Media and
Public Affairs, 2008
George
Washington University, Washington, DC
Major
Courses:
Strategic Political Communication, Media Effects Research, Strategic
Communication Skills, Research Methods, Web Development and Strategy
B.S. Journalism,
2003
Ohio
University, Athens, Ohio
Magazine journalism concentration,
English and film specializations
WORK
EXPERIENCE
Freelance
Marketing Consultant
10/2015-present
·
Clients
include Rory's Little Songs and Wee the Veggies - weetheveggies.com
- social media marketing strategy and management, blog writing, advertising and public relations
- social media marketing strategy and management, blog writing, advertising and public relations
Washington,
DC
Director
of Communications, GW Columbian College of Arts and Sciences
12/12
to 9/13
·
Directed
school-wide web and communications strategy.
·
Developed,
edited and wrote all departmental newsletters, both print and online.
·
Edited
and wrote the school's annual research magazine, copy edited and wrote for the
alumni print magazine.
·
Wrote
feature and news articles for monthly alumni e-newsletter.
·
Drafted
reports, media statements, and Dean's messages.
·
Acted
as an official spokesperson for the school and managed media relationships.
·
Managed
social media interns and directed social media campaigns.
·
Collaborated
on school marketing and recruitment strategy development.
Director
of Communications, GW Graduate School of Education and Human Development
11/07
to 12/12
·
Directed
school-related communications, public relations efforts and marketing campaigns
to promote the school’s programs, faculty, partnerships and research.
·
Managed
$200,000 annual budget; supervised two staff members.
·
Consulted with deans, faculty members and staff to
identify marketing strategies; developed an annual marketing plan and
individual ad campaigns.
·
Produce
a quarterly print magazine, monthly e-newsletter, and annual report.
·
Directed
and edited all content on the school’s website, including complex research
topics.
·
Developed
online marketing campaigns, created and directed school's social media
presence.
·
Acted
as official spokesperson for the school and fostered relationships with
reporters. Drafted press releases.
·
Produced
printed marketing materials, including brochures, fliers, direct mailings and
events collateral.
Assistant
Director of Development Communications
07/06
– 11/07
·
Wrote and edited quarterly
print and online publications, fundraising collateral and feature articles for GW Magazine.
·
Wrote
content for and edited the annual Donor
Report. Edited formal giving proposals and letters from the V.P. of
Development and Alumni Relations.
·
Managed
designers, designed and produced events collateral, planned and staffed donor
events.
WedLock
Social Media
Expert, Freelance Writer for marketing strategy company
2010-12
·
Created
and implemented Facebook account and marketing campaign.
·
Monitored
member forums and answered social media marketing queries.
·
Wrote,
on average, one feature article for WedLock magazine, all focused on social
media.
·
Held
a Pinterest Webinar, answered follow-up questions for participants online.
National Society of Professional Engineers (NSPE)
1420 King Street
Alexandria, VA 22314
Staff Writer
07/03 – 07/06
·
Researched
and wrote news, feature and techinical articles for trade publications: Engineering Times and PE Magazine.
·
Collaborated
with engineers from varying disciplines to write articles and disseminate
information on technical topics to general audiences.
·
Laid
out a 48-page monthly magazine using desktop publishing software; managed the
publication’s printing process.
·
Edited
weekly e-newsletter and other materials. Worked with marketing and public
relations managers to draft materials for members and various constituencies.
INTERNSHIPS
Southeast
Ohio magazine
Athens, Ohio
Associate
Editor,
9/02 - 12/02, Assistant Editor, 1/03 - 4/03
·
Article writing, editing, design, article topic generation
·
Supervised 20 writers, designers and copy editors
Suburban
News Publications
Columbus, Ohio
News Reporter, 11/99 -
1/00; 6/00 - 8/00
AWARDS/ACTIVITIES
Winner, CASE Award: National Bronze Medal for Electronic Media: Fundraising Features,
“Because of You” video, 2008.
Judge for the Public Relations
Society of America 2005 Awards for Excellence in Technology Journalism.
Student
Advisory Board member, Ohio University
School of Journalism, 2003.
SKILLS
WordPress, Drupal, Joomla, Adobe Creative Suite including InDesign,
Photoshop, Quark Xpress, Microsoft Publisher, MAC, Windows, EMT Connect, Banner.
Print layout/graphic design. Knowledge of AP, Chicago, APA and MLA Style
methods.
